At the beginning of the nineties of last century, during the initial development phase of advertising agencies in Lithuania, that has regained independence, the concept of brand (logo), as a product, was quite simple. The newly designed brand was just to be printed on the sheet, transferred to the floppy and given to the customer. Fast and simple.

However, it was usually quite difficult for such brand to make first steps into the life... Generally the problems were faced at once, when beginning to print business cards, stationeries, envelopes, etc. As this was usually done in different typographies, without having complete description of colours, quite often clarifying colour codes by telephone or fax as the question arises... In most cases the same brand was printed in different colours on different products, without even mentioning the principles of composition, general stylistics, etc.

Visual Communication Guide (Brandbook).
In order to avoid problems mentioned in introduction section a Visual Communication Guide (Brandbook) is made for every brand. In simple phrase, it is a brand usage instruction, comprising of two sections: branding guidelines and corporate style guidelines

You can preview sample brandbooks here; there are samples of brandbooks in two different levels according to scope & price - minimal and full.

Intellectual property and registration of brands.
Following the creation of new logo it is advised to register it at once. I'm working with private company BRAINERA, which provides services in connection with various aspects of intellectual property registration and protection.

Their specialists have years of experience in this field. Having patent solicitor status in Lithuania and in European Community they are able to represent interests of national and foreign applicants as well as of owners while acquiring intellectual property rights in Lithuania, European Community and on international level. www.brainera.lt

Terms, conditions and prices.
I have distinguished two price levels. They depend on the scope of the brandbook. For more detailed information please look in the chapter "Prices"